There are three types of businesses today. Those who don't have a website; those who have a website and wonder if it was such a good investment; and those who have a website and think it was the best business decision they ever made. What separates the former from the later? Businesses who are in love with their websites have developed and implemented an internet strategy - a plan on how to use their website to help achieve their business objectives.
How can an internet strategy change your business? It will help you grow your business by increasing sales, decreasing costs, and streamlining operations.
Increase Sales
Build Credibility
Communicate 24 hours a day
Sell to people in a non-threatening manner
Allow people to buy from or contact you instantaneously
Increase your geographic customer base
Improve your competitive advantage
Convert prospects to customers.
Decrease Costs
Streamline Operations
Answer common questions consistently and without effort
Communicate simultaneously
Improve employee training and communication
Automate customer communications
Manage sensitive documentation
Recruit employees.
From the list, you can see that implementing a solution that encompasses all of the above would have a dramatic change on the way your company operates. You can fall in love with your website. You only need to take the time to create and implement a plan that integrates your business objectives with the capabilities of the internet.