Email Marketing: Sell More, Increase Referrals, and Build Credibility

What if you knew exactly which customers wanted to hear from you? Instead of advertising to a large number of people who might have a need for your product or service, you first asked your current customers “do you want to receive special offers from us?” This is what thousands of businesses are doing this year with their email marketing programs. Email marketing is right for any business whether you market to businesses or consumers. Marketing to your current customers by email increases their satisfaction, drives repeat business, and allows them to easily forward your marketing to their friends, family, and colleagues.

Here are some interesting statistics from a recent McKinsey & Company study, my notes are in ( ):

• Email response rates are 15% vs. 1% for direct mail (because you are advertising to those who want to hear from you)

• Email costs 3-10 per email vs. $2 for direct mail (ask us about our pricing)

• Email generates 80% of responses within 48 hours (you can easily track how many of your emails are opened, and in some cases exactly who opened your emails)

But isn’t Email Marketing SPAM?

Email marketing is not SPAM. Email Marketing is sending emails to your customers or potential customers they signed up to receive. SPAM is sending unsolicited emails, that people cannot unsubscribe from, and does not clearly identify the senders businesses and physical location.

We offer several email marketing programs to fit any size budget. Which one should you use will depend on your goals and how involved you want to be in creating content and managing the results.